Looked at GoBalance, did not buy
Three emails for people who viewed /pages/gobalance, /products/gobalance-play or /products/gobalance-sport. Email 1 shows the exact board they viewed, read from the Klaviyo view event; a visitor from a landing page sees GoBalance Sport. Prices and facts read from the store on 18 Oct 2026.
The flow
The board they looked at (live from the view event), what it does, the range. No discount.
Four buying questions answered from the product pages, family story, two real reviews.
CORE10 on every GoBalance board, the board they viewed again, the range, one pull-quote.
What changes from email to email
| Section | Email 1 | Email 2 | Email 3 |
|---|---|---|---|
| Subject A | Still thinking about GoBalance? | Your GoBalance questions, answered | 10% off GoBalance, just for you |
| Subject B (test) | Your board is waiting | Will it really get them off the couch? | Ready to step on? |
| Send after | 2 hours | 1 day | 2 more days (day 3) |
| Offer | None | None | CORE10, 10% off every GoBalance board |
| Product shown | The one they viewed (Name, image, price from the event) | GoBalance Sport | The one they viewed + the range |
| Exit | Stops if they add to cart, start checkout or order | same | same |
Trigger
Klaviyo Viewed Product on gobalance-play / gobalance-sport. Landing pages need the page to send a view event first (planned).
Code
CORE10: 10% off All Balance Boards, active with no end date in the 1 Oct Shopify read. Re-check before going live.
Status
Design preview. The Klaviyo flow is a draft; nothing sends.