GoBalance: four structures, four stories
Four emails, four proven structures, in GoBalance’s own colours and type. Proof is real: 4.8 out of 5 from 189 reviews on the GoBalance Sport product page, with a different format and different reviews in every send.
The series
A smart balance board that turns your TV into a game you play with your whole body.
It wins a little more every night. GoBalance turns the same TV into a game they play on their feet.
Lean to steer, crouch to dodge. The board reads every move and the game answers.
Games for the kids, a core workout for you. Your offer ends [date].
The structure of each email
Each send follows a different, well-known email pattern, so the same subscriber gets four different reads, not one template four times.
Offer up front, three features, then the range and reviews. The first email sets the deal and lets them browse.
Story first (the problem), features as the answer, the offer only after the value lands. No product grid: one focus.
How it works, a real use-case, then reviews right before the product range, where doubt is highest.
Short and offer-led: the deadline, the range, quick quotes, one button. No features or story.
What changes from email to email
| Section | Day 0 | Day 2 | Day 4 | Day 6 |
|---|---|---|---|---|
| Subject A | Workouts that feel like games | The couch is winning. | Your body is the controller | Your [XX]% off ends [date] |
| Subject B (test) | Your [XX]% off GoBalance is inside | Take the living room back | Lean to steer. Crouch to dodge. | The gift they play on their feet |
| Preheader | Workouts that feel like games. Meet GoBalance Sport. | Take the living room back. | Lean to steer. Crouch to dodge. | Last chance on your offer. Games for them, a workout for you. |
| Hero CTA | Get GoBalance Sport | Get them moving | Get GoBalance Sport | Give GoBalance |
| Offer framing | Welcome offer | Take the living room back | Player one offer | Last chance |
| Features | Free games, Live tracking, Expert programs | Games they play standing up, A workout for you, too, Progress you can see | Lean to steer, Play together, Built-in motion sensor | Not in this email |
| Story | Not in this email | Take the living room back. | Better than another controller. | Not in this email |
| Product range | Yes | Not in this email | Yes | Yes |
| Proof format | Two review cards | One large pull-quote | Photo + quote | Three one-liners |
| Product range lead | Flagship | Not in this email | Entry product | Flagship |
| P.S. | Your code is applied for you by the offer button above, and every order comes with 30 days to change your mind. | Not sure it will stick? Try it for 30 days. If it does not earn its place, send it back for your money. | 189 reviews, 4.8 out of 5. Read every one of them on the product page. | After [date] at midnight the code stops working. This is the last reminder. |
| Reviews | Natalie + Eda | Amber Cronin | Scott Cameron | Wendy Nash + Sophia + Rachel |
Placeholders to fill
[XX]% OFF, [COUPON CODE] (also inside the Apply my offer link) and [date]. First name is live Klaviyo personalisation; without a name it reads “Reserved for you”.
Images
Real product photos, approved lifestyle plates and the pull-up banner kids. Nothing below 1080px is shown full width.
Status
Design previews only. Nothing is in Klaviyo or scheduled. Prices and reviews read live from the store on 16 Oct 2026.