GoCube: four structures, four stories
Four emails, four proven structures, in GoCube’s own colours and type. Proof is real: 4.8 out of 5 from 530 reviews on the GoCube Edge product page, with a different format and different reviews in every send.
The series
GoCube senses every twist and the free app teaches you to solve it, step by step.
The big moments with kids are small, and they don’t repeat. Be in the room for the next one.
Race your family, then the world. GoCube times every solve and ranks you on the leaderboard.
A puzzle they can actually beat, with a coach in the app. Your offer ends [date].
The structure of each email
Each send follows a different, well-known email pattern, so the same subscriber gets four different reads, not one template four times.
Offer up front, three features, then the range and reviews. The first email sets the deal and lets them browse.
Story first (the problem), features as the answer, the offer only after the value lands. No product grid: one focus.
How it works, a real use-case, then reviews right before the product range, where doubt is highest.
Short and offer-led: the deadline, the range, quick quotes, one button. No features or story.
What changes from email to email
| Section | Day 0 | Day 2 | Day 4 | Day 6 |
|---|---|---|---|---|
| Subject A | Meet the cube that teaches you to solve it | He solved it. You were on your phone. | Who solves it first? | Your [XX]% off ends [date] |
| Subject B (test) | Your [XX]% off GoCube is inside | Be there for the next solve | Race your family. Then race the world. | The gift that gets minds moving |
| Preheader | It tracks every twist and teaches you to solve. Meet GoCube Edge. | Be in the room for the next one. | Race your family, then race the world. | Last chance on your offer. A puzzle they can beat, with a coach in the app. |
| Hero CTA | Get GoCube Edge | Be there for the next one | Start the race | Give GoCube |
| Offer framing | Welcome offer | For the next big moment | Family challenge offer | Last chance |
| Features | Learn to solve, Play & practice, Battle online | A puzzle they can beat, A coach in the app, Practice that feels like play | Family races, Battle online, Stats that show progress | Not in this email |
| Story | Not in this email | Be the one he shows first. | The first solve is a big deal. | Not in this email |
| Product range | Yes | Not in this email | Yes | Yes |
| Proof format | Two review cards | One large pull-quote | Photo + quote | Three one-liners |
| Product range lead | Flagship | Not in this email | Entry product | Flagship |
| P.S. | Your code is applied for you by the offer button above, and every order comes with 30 days to change your mind. | Not sure it will stick? Try it for 30 days. If it does not earn its place, send it back for your money. | 530 reviews, 4.8 out of 5. Read every one of them on the product page. | After [date] at midnight the code stops working. This is the last reminder. |
| Reviews | Amelia Campbell + James | Olivia Davis | Ava Walker | Jack K. + Alyssa Simmons + Scarlett N. |
Placeholders to fill
[XX]% OFF, [COUPON CODE] (also inside the Apply my offer link) and [date]. First name is live Klaviyo personalisation; without a name it reads “Reserved for you”.
Images
Real product photos, approved lifestyle plates and the pull-up banner kids. Nothing below 1080px is shown full width.
Status
Design previews only. Nothing is in Klaviyo or scheduled. Prices and reviews read live from the store on 16 Oct 2026.