GoDice: four structures, four stories
Four emails, four proven structures, in GoDice’s own colours and type. Proof is real: 4.8 out of 5 from 146 reviews on the GoDice Full Pack product page, with a different format and different reviews in every send.
The series
Smart dice that know what you rolled. 20+ games for kids, from first counting to strategy.
If you had to think, it’s been too long. Fix that in one roll.
Counting, math and strategy games that turn every roll into practice. Kids just think they’re playing.
Six smart dice and 20+ games kids actually ask to play. Your offer ends [date].
The structure of each email
Each send follows a different, well-known email pattern, so the same subscriber gets four different reads, not one template four times.
Offer up front, three features, then the range and reviews. The first email sets the deal and lets them browse.
Story first (the problem), features as the answer, the offer only after the value lands. No product grid: one focus.
How it works, a real use-case, then reviews right before the product range, where doubt is highest.
Short and offer-led: the deadline, the range, quick quotes, one button. No features or story.
What changes from email to email
| Section | Day 0 | Day 2 | Day 4 | Day 6 |
|---|---|---|---|---|
| Subject A | Game night just got smart | When did you all last laugh together? | Math practice that feels like a game | Your [XX]% off ends [date] |
| Subject B (test) | Your [XX]% off GoDice is inside | If you had to think, it has been too long | Counting, one roll at a time | Game night in a box |
| Preheader | Smart dice that know what you rolled. 20+ games kids ask to play. | If you had to think, it has been too long. | Counting, math and strategy, one roll at a time. | Last chance on your offer. Six smart dice, 20+ games kids ask to play. |
| Hero CTA | Get GoDice | Roll the first game | Get GoDice | Give GoDice |
| Offer framing | Welcome offer | For your next game night | For the little players | Last chance |
| Features | Games kids ask for, The tablet is the board, 10-second charge | Count, risk and laugh, Every age plays, Everything in one case | Learning they cheer for, Instant feedback, Games for every age | Not in this email |
| Story | Not in this email | Phones down. Dice up. | The youngest player rolls first. | Not in this email |
| Product range | Yes | Not in this email | Yes | Yes |
| Proof format | Two review cards | One large pull-quote | Photo + quote | Three one-liners |
| Product range lead | Flagship | Not in this email | Entry product | Flagship |
| P.S. | Your code is applied for you by the offer button above, and every order comes with 30 days to change your mind. | Not sure it will stick? Try it for 30 days. If it does not earn its place, send it back for your money. | 146 reviews, 4.8 out of 5. Read every one of them on the product page. | After [date] at midnight the code stops working. This is the last reminder. |
| Reviews | Mane + Mohamad | Lori G | Mikhail | AH + Xeve Silver + Matt |
Placeholders to fill
[XX]% OFF, [COUPON CODE] (also inside the Apply my offer link) and [date]. First name is live Klaviyo personalisation; without a name it reads “Reserved for you”.
Images
Real product photos, approved lifestyle plates and the pull-up banner kids. Nothing below 1080px is shown full width.
Status
Design previews only. Nothing is in Klaviyo or scheduled. Prices and reviews read live from the store on 16 Oct 2026.