Halloween: four sends, one week
One series for GoChess Wizard, GoCube, GoDice and GoBalance, sent 24 to 31 October. The idea running through it: candy lasts a night, these treats last all year. Every image is new, made from the store’s own product photos at true product scale, and no image repeats inside an email.
The series
[XX]% off the treats that outlast the candy: smart chess, cubes, dice and balance boards.
The game night stays. Give them a treat the whole family plays.
Four costumes, four games. Find the one that fits the kid in your house.
Your [XX]% off ends at midnight tonight.
The structure of each email
Each send follows a different, well-known email pattern, so the same subscriber gets four different reads, not one template four times.
Offer up front, then all four brands in one grid. The first send sets the deal and lets them browse.
The candy is gone by Friday; the game stays. Story first, three reasons, then the offer.
Four costumes, four products: the reader finds their kid, not a product list. Reviews from three brands.
Last-day bar, offer, a compact list of all four and two quick quotes. Short, one job.
What changes from email to email
| Section | Fri 24 Oct | Mon 27 Oct | Wed 29 Oct | Fri 31 Oct |
|---|---|---|---|---|
| Subject A | Trick or treat? Treat. [XX]% off inside | The candy’s gone by Friday | Which little monster are you shopping for? | Last night for treats |
| Subject B (test) | Treats that outlast the candy | One treat they won’t finish in a night | Wizard, zombie, ghoul or pumpkin? | Your offer turns into a pumpkin at midnight |
| Preheader | [XX]% off GoChess, GoCube, GoDice and GoBalance. Treats that outlast the candy. | The game stays. Trade one sugar rush for a family game night. | Wizards, zombies, ghouls and pumpkins: there is a smart game for each. | Your Halloween offer ends at midnight. One last look at the treats. |
| Hero CTA | Shop the treats | Find their game | Find their match | Get my treat |
| Offer framing | Halloween treat | For the sugar crash | For every little monster | Ends at midnight |
| Products | Grid of four (product photos) | Not in this email | Four costumes (lifestyle photos) | Compact list of four |
| Story | Not in this email | After the last doorbell. | Every lean is a move. | Not in this email |
| Proof format | Two review cards | One large pull-quote | Three one-liners | Two review cards |
| Reviews | Lori G (GoDice), Chloe (GoChess Wizard) | Ava Walker (GoCube) | Mane (GoDice), Jack K. (GoCube), Scott Cameron (GoBalance) | Amber Cronin (GoBalance), Jeffrey Hoffman (GoChess Wizard) |
| P.S. | Your code is applied for you by the offer button above, and every order comes with 30 days to change your mind. | Not sure it will stick? Try it for 30 days. If it does not earn its place, send it back for your money. | Every order has 30 days to come back, so the wrong monster is easy to fix. | After [date] at midnight the code stops working. This is the last reminder. |
Placeholders to fill
[XX]% OFF and [COUPON CODE] (also inside the Apply my offer link). The offer button lands on the whole store (/collections/all). The deadline is written as Halloween at midnight.
Prices
Live store prices on 16 Oct 2026: Wizard Lite $429.95, GoCube Edge $79.95, GoDice Full Pack $63.96 (was $79.95), GoBalance Sport $99.95.
Status
Design previews only. Nothing is in Klaviyo or scheduled. Reviews are verbatim from the product pages.