Image options from the playbook
Re-lit versions of real product photos, offered per email slot next to the image the email uses today. Nothing in the emails has changed. The product is never redrawn: only the light and the surroundings change, and the light acts on the product (colour cast, shadows, highlights). Every option was zoom-compared with its source photo.
Email 4 · hero
“Last night for treats.” Today: an AI scene. Option: the real board, re-lit by candles.
candle. Candlelight relit of a real board photo (IMG_1418).
Email 2 · lead feature
“Lights that teach.” Today: the real top-down photo on a grey desk.
C4 Luxury top-down. Top-down, walnut and brass, the blue rings lit (IMG_2807).
Email 1 · GoChess Wizard card
Today: the real board on a light grey studio, which reads as a light square in the night frame.
bokeh. Warm string-light bokeh, shallow focus (IMG_1420).
library. Library side light (IMG_1415). The faint green rings under two pieces glow brighter than in the photo.
Email 1 · GoCube card
Today: the store packshot on white.
candle. Candles and a jack-o’-lantern, warm side light. Product unchanged; only the light acts on it.
backlit. Golden backlight through haze, purple dusk. Product unchanged; only the light acts on it.
Email 1 · GoDice card
Today: the store packshot on white.
candle. Candles and a jack-o’-lantern, warm side light. Product unchanged; only the light acts on it.
backlit. Golden backlight through haze, purple dusk. Product unchanged; only the light acts on it.
Email 1 · GoBalance card
Today: the store packshot on white.
candle. Candles and a jack-o’-lantern, warm side light. The board, deck and X are kept, but the sky-blue rim came out darker (closer to navy).
backlit. Golden backlight through haze, purple dusk. The board, deck and X are kept, but the sky-blue rim came out darker (closer to navy).
Hero animation · emails 1 and 3
Two more shots from your GoChess Wizard clip, cut, faded and compressed the same way as the live heroes (about 1.2 to 1.5 MB each).
Email 1 today (orbit GIF, frame 0)
Email 3 today (placing GIF, frame 0)
Low angle, green rings. From your clip, 0.0 to 1.2 s: slow push along the pieces standing on lit green rings.
The black side. From your clip, 10.0 to 12.5 s: push-in across the black pieces toward the pawn.
Wizard hero stills · emails 2, 4, 5
Every re-lit Wizard photo that passed (or nearly passed) the zoom check and is not in the emails yet. Any of them can replace any of the three.
Email 2 today: spotlight
Email 4 today: light beam
Email 5 today: lime rim
Cinematic backlight. Dark room, golden backlight, empty space above for a headline (IMG_1418).
Macro detail. Close on the sculpted pieces, bokeh behind (IMG_1421).
Black studio. Low-key black studio with rim light (IMG_1418). The frame pulled back a little; pieces and rings are in place.
Lime and gold bokeh. Macro with lime and gold bokeh (IMG_1421). An orange ring appeared under one black piece that the photo does not have.
Emails 1, 3, 4 · Wizard Lite card
Today: a small crop of the board. The option melts into the navy card.
C5 Ad-ready. Dark cinematic room, golden backlight (IMG_1418). Sits on the navy card.
Email 1 · “Wizard’s Chess, for real”
Today: the pieces photo.
C3 Detail. Macro, backlit edges, bokeh (IMG_1421).
Left out after the zoom check
- C2 Hero in the dark: The light piece in front turned dark grey (the spotlight failure the playbook warns about).
- Black Friday top-down on black lacquer: The camera angle and the arrangement of the pieces changed: a redraw, not the real board.
- Black Friday black studio, three-quarter (IMG_1415): Was the first email 1 hero; replaced by the orbit GIF after your note that it was less successful.